Week 11 Not So Special Delivery

As it stands, I have spent my last dollar on Facebook and Instagram Ads this week. I am apprehensive about moving forward. But with stopping the ads, I am receiving no sales at all. No retail sales indicates that I am not able to track retail sales. Because it is slow, I will review some of the videos from Detroit Start Up Week; most notably, how not to waste money on Social Media ads. If that doesn’t work out, I will resort to the previous methods that I thought were effective. 

As I am adding the syllabus information to my Reflection Paper, I am realizing how much the professors executed exercises that really pulled us into what we needed to learn from the class. It is really showing me how effective this program was compared to other classes at Wayne. This program is very concentrated and when able to choose classes effectively, it can really make all the course experiences worthwhile. 

To get calendars, I am relying on focusing ads on the retail of my lash extension products and refining my lash extension product ads on other platforms. I requested help for my eBay page optimization and mixed more lash supply ads to my social media on Fiverr. I am still slow to spend money to boost those ads, so I will rely on my organic lash extension supply customer base and continue to get more calendars (even if it is from repeat customers).

I am facing a few issues with USPS destroyed packages that were supposed to be sent to clients AND destroyed international packages from FedEx. I must file paperwork to make insurance claims and make a claim on the international packages. I have never dealt with either, but I need to prioritize the process to ensure I am not losing money. 

I have had no sales from the website, so I haven’t been able to use the analytic information. Hopefully, I have more information to go on in the following weeks. 

Progress during prior week

• Gleaned info for Funding Presentations

• Added syllabus information to Reflection Paper and made more edits

• Haven’t been able to get more calendars for Livid Lash Pro

• Configured website and social media and track retail, but haven’t had any retail sales

Plans for the coming week

• Review Blog Entries

• Review Accelerators and Funding Papers

• Review Detroit Startup Week Paper

• Review Reflection Paper

Questions/Issues/Concerns/Observations I just realized I haven’t had a check-in so I need to schedule one now!